BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//SureFire Deadlines//Promo Calendar//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:Promo Calendar (SureFire Deadlines)
BEGIN:VEVENT
UID:christmas_july-2027@www.surefiredeadlines.com
DTSTAMP:20261112T081453Z
DTSTART;VALUE=DATE:20270723
DTEND;VALUE=DATE:20270726
SUMMARY:☀️ Christmas in July promo (ends Jul 25 at midnight)
DESCRIPTION:A fun\, festive mid-year sale to beat the summer slump.\n\nRun 
 it with one real deadline across your emails\, sales page and social posts:
  https://www.surefiredeadlines.com/promo-calendar
URL:https://www.surefiredeadlines.com/promo-calendar
TRANSP:TRANSPARENT
BEGIN:VALARM
ACTION:DISPLAY
TRIGGER:-P21D
DESCRIPTION:Plan your Christmas in July promo: it starts in 3 weeks
END:VALARM
BEGIN:VALARM
ACTION:DISPLAY
TRIGGER:-P1D
DESCRIPTION:Christmas in July promo starts tomorrow
END:VALARM
END:VEVENT
END:VCALENDAR